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Senior Manager, Marketing Strategy & Insights | Marketer in Advertising & Marketing Job at1

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Senior Manager, Marketing Strategy & Insights

Location:
Toronto
Description:

Job Type: Full Time Function: Marketing Address: 160 Bloor Street East, 11th Floor, Toronto, ON Working Model: Hybrid At Sephora Canada, we’re passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees. ABOUT THE ROLE As Senior Manager, Marketing Strategy & Insights, you will play a key role in developing and defining our long and short-term marketing strategy. With a focus on mining insights, consumer research and marketing effectiveness, you will extract key learnings and weave data into clear strategic recommendations that help Sephora Canada achieve business and marketing objectives. In partnership with campaign leads, media teams, and internal and external insights partners, you will review insights holistically to identify project, departmental and organizational opportunities. You will represent Canada in North American Marketing Consumer & Effectiveness workstreams, lead local research and support Marketing teams in measurement and reporting Support with the development and management of the annual marketing calendar. Develop an initial annual strategy with Marketing leads and partner with Marketing Operations and Corporate Strategy to ensure key stage gates are met. Drive marketing strategy recommendations through analysis of consumer, market, and brand insights. Support the development of a holistic Brand Strategy to guide future Top-of-Funnel work in Canada. Partner with project leads to hindsight creative and media learnings by campaign, optimizing strategy, in-market execution, and summarizing key learnings for future campaigns. Own and manage relationships with external insights vendors. Analyze and synthesize consumer research,. Visit ListedBuy for more information.
Company:
Sephora
Posted:
January 13 on ListedBuy
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Senior Manager, Marketing Strategy & Insights is a Advertising & Marketing Marketer Job at Sephora located in United States. Find other listings like Senior Manager, Marketing Strategy & Insights by searching Oodle for Advertising & Marketing Marketer Jobs.